Twice is a holistic oral healthcare brand, founded by Julian and Cody Levine, along with partner and cofounder Lenny Kravitz. Their line of products recognizes that comprehensive oral care is a crucial component of overall physical health, combining cutting-edge science and clean ingredients to enrich people's lives with beautiful smiles. Wollson worked closely with the founders to bring their new online store to life, after undergoing an extensive rebranding, coinciding with the expansion of product distribution in Target and CVS stores throughout the United States.
"Wollson is experienced in every fashion, and will be a true partner to you as you navigate the project. They balance design skill with business strategy, always considering your goals"
Our task was to create an immersive experience that communicates the essence of their new brand, along with carefully crafting user journeys to deliver increased AOV and MRR.