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Nguyen Coffee Supply

The rise of Vietnamese Robusta coffee

Nguyen Coffee Supply

The Context

Nguyen Coffee Supply is America's first specialty Vietnamese coffee company and proud champion of the resilient robusta bean. Founded with a mission to celebrate the rich heritage of Vietnamese coffee, Nguyen bridges the gap between tradition and innovation. We revamped the entire website, focusing on boosting the Average Order Value (AOV) and ramping up the revenue. Before getting started, we refreshed their brand identity and updated the color scheme, ensuring we nailed the essentials for an optimal UX and UI experience.

Category

Ecommerce

What we did

Art Direction
UX/UI Design
Shopify development
Conversion Rate Optimization (CRO)
Store Speed Optimization
Email and sms flow setup
Email design & development

Tech stack

Shopify
Klaviyo
Html, CSS (SCSS)
Figma
VWO
Replo

Model

D2C

Industry

Food and Beverages
50%
Revenue Increase
79%
MRR Increase
5%
AOV Increase
Previous project
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